According to Jeff Dean on Twitter, Ultra subscribers have begun receiving access to new advanced AI model features, signaling a move towards premium, tiered access in AI services (source: Jeff Dean, Twitter, August 28, 2025). This development highlights a growing trend in the AI industry where companies are introducing exclusive capabilities for higher-tier subscribers, enabling enhanced productivity tools and faster inference times. The business opportunity lies in offering differentiated AI services and premium subscriptions, which can drive recurring revenue and foster user loyalty in enterprise and developer markets.

According to Sam Altman (@sama), OpenAI is evaluating the possibility of offering a very limited number of GPT-5 pro queries each month to its Plus subscribers, allowing them to experience advanced model capabilities on a trial basis (source: twitter.com/sama/status/1954705761805938734). This move signals a shift in OpenAI's AI monetization tactics by providing access to premium features as a value-add for Plus subscribers while preparing for higher-tier subscriptions or enterprise pricing, such as offering increased input token limits for $1,000 per month. The approach demonstrates OpenAI's focus on user engagement, tiered access models, and the potential for new business opportunities in the generative AI market.